After 4 months of planning and decisions, I am excited and happy to present to you the new brand of Ashley McCormick Photography! It has been a long time coming and a lot of heart *and money* have gone into creating what I believe reflects my business, my work and myself more accurately.
2010 was a little tumultuous for the Ashley McCormick Brand, starting off with one logo and switching to another. Here’s a peek back at what we started with:
One of the things the seminar suggested to do was to create a “mood board” of images that you’re drawn to or that inspire you. So I went trolling the web for things that I loved and even pulled a few of my own photos and I just kept dropping them into photoshop. After about an hour or so of searching, I went back to photoshop and started organizing my finds. I was AMAZED at how cohesive my choices were and how completely different they were from my current logo. Also? I realized that these items also reflect my home. My house is full of golds, blues, dark browns and natural elements. I couldn’t believe it. The exercise had worked and I really discovered through it who I am. Not only as a business person but in my life as well. I’m very classic, a little vintage and a little natural. I sent my mood board to my designer, Leslie Vega, and we had a chat on the phone. After about 15 minutes of me talking and telling her what I was thinking, she said to me “You keep using the word ‘Classic’ when describing your work and style.” And she was right. My old tagline was Beautifully Modern. Well, when I look at my work, I don’t think of “modern” at ALL. I think classic, vintage and natural. Just like my mood board showed me. Amazing. Here’s the mood board I sent to Leslie:
So out of the photos above, this logo and tagline were born:
So once the logo was established the rest soon followed. Here are some photos of my whole brand together, I am so exited to FINALLY have a cohesive, solid, beautiful brand that I adore. I feel that it fits me so perfectly and really reflects my personality, style, my work and the type of client I want to attract. I want couples who are classic, stylish, love vintage elements, enjoy nature, DYI, and love to travel. And I feel that my new brand reflects exactly that. So on that note, I present to you, the new Ashley McCormick Photography Brand!
The wedding contract
Packaging for my disks, thank you’s, copyright information and CD design
I had several custom stamps made for different items. I love their vintage feel! Here’s my logo stamp:
The Pricing Menu that all couples will receive when they meet with me
Notepads, post-its, pens and a magnet
A tote! Wouldn’t this be cute to carry around bridal shows?
Custom envelopes for my clients to return their contracts in. I just love my little key :)
And finally, the whole suite!
I want to say thank you again to Leslie Vega for all of her hard work making my vision reality!
I am so excited to finally have a brand that I absolutely love. Happy 2011 Everyone!!